Wednesday, April 9

Transumerism

This is one reason I love www.trendwatching.com: The term Transumerism. Did you know that you can 'borrow' almost anything? Quick and easy and without the full price? Okay, so cars and houses are a given, but the latest jewelry designs, electronics and practical stuff? Stuff that you want right now and hesitate to jump at because it 'costs too much,' 'will be out of date before you can afford it,' or 'will break before I pay it off.'
Here's a quote:
What's to like, for TRANSUMERS? A mix of:
:: Avoiding hassle: the more stuff you permanently own, the more you have to worry about: repairs, going out of style, theft and so on.
:: The latest and greatest: with ever shorter product development cycles, leasing ensures consumers can always enjoy the latest and the greatest.
:: Multiple experiences: TRANSUMERS with a limited budget can now, instead of owning one single expensive object, rent, enjoy, then dispose of many different objects, maximizing the number of experiences.
:: Climbing the ladder (MASSCLUSIVITY and UBER PREMIUM): status-conscious consumers resort to luxury fractional ownership because it's the only way for them to be able to flaunt (both established and new) status symbols.
Now, I recognize this is not a new idea...and might explain why there appear to be knock-off products in almost every category. For me, the experience is the lure. And the real beauty of the idea is that it fits every consumer segment (self-expressive, careful indulgers, impulsives, conflicteds, and bargain hunters)! Beautiful. Here's what I'd like to experience: