Here's a quote:
What's to like, for TRANSUMERS? A mix of:Now, I recognize this is not a new idea...and might explain why there appear to be knock-off products in almost every category. For me, the experience is the lure. And the real beauty of the idea is that it fits every consumer segment (self-expressive, careful indulgers, impulsives, conflicteds, and bargain hunters)! Beautiful. Here's what I'd like to experience:
:: Avoiding hassle: the more stuff you permanently own, the more you have to worry about: repairs, going out of style, theft and so on.
:: The latest and greatest: with ever shorter product development cycles, leasing ensures consumers can always enjoy the latest and the greatest.
:: Multiple experiences: TRANSUMERS with a limited budget can now, instead of owning one single expensive object, rent, enjoy, then dispose of many different objects, maximizing the number of experiences.
:: Climbing the ladder (MASSCLUSIVITY and UBER PREMIUM): status-conscious consumers resort to luxury fractional ownership because it's the only way for them to be able to flaunt (both established and new) status symbols.